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Deep Research

Insights

Clients who we have helped

Companies like Amazon, Douwe Egberts, Flora, and Hyundai use Deep Research to find out how customers interact with their messaging, products and services and provide insights which builds brand and drives efficient growth

Corporate clients are not the only people to value our services. Start-Ups, SMEs and NGOs, such as Loop, Zap and Refugee Support Europe, use Deep Research to reveal valuable insights into their customers, points of leverage and service design, showing them how to improve user experience.

We are brought in to support existing projects with companies like Kantar, Ipsos and Statistica. Deep Research also works with excellent market research companies such as Indiefield, Fieldwork Hub and Link Consumer to provide clients with a top-level service.

Deep Research has worked on projects for Uber

Testing experiences and sentiments around the app to improve user-centred design that addresses customers’ needs

Primary Research Methods:

Focus group moderation and in-depth Interviews

Deep Research has worked on projects for Pico

Testing responses to different formats of VR

Primary Research Methods:

Focus groups run while respondents are interacting inside VR worlds, A/B testing, product testing

Deep Research has worked on projects for NatWest

Exploring consumer understanding of the service provision, how that affected consumer interaction with the app and testing options around its usability

Primary Research Methods:

In-depth interviews, UI testing, A/B testing

Deep Research has worked on projects for Refugee Support Europe

In-depth review of operations in Moldova to provide an impact report and internal management report

Primary Research Methods:

Rapid ethnography, in-depth interviews

Deep Research has worked on projects for Amazon

Exploring user expectations, options and concerns around brand and drone deliveries

Primary Research Methods:

In-depth interviews

Deep Research has worked on projects for Coinbase

In-depth investigation into crypto-investor behaviours, expectations and needs

Primary Research Methods:

In-depth Interviews, UI Testing, Nomenclature testing

Deep Research has worked on projects for Loop Money

Assessing the attraction and use-environments of a new function on the app and designing user-centred research to optimise client retention

Primary Research Methods:

Focus group moderation, in-depth interviews, workshops, wireframe and UI Testing

Deep Research has worked on projects for Flora

Testing attitudes, reactions, social appropriateness and feelings on a range of potential marketing campaigns

Primary Research Methods:

Focus groups, NeedScope method, A/B testing, brand testing

Deep Research has worked on projects for Fyffe's

Revealing consumer relationships with fruit and how it affects shopping behaviour

Primary Research Methods:

Focus groups, In-depth interviews, sensory segmentation

Deep Research has worked on projects for Knorr

Finding out how and why consumers buy culinary seasoning products

Primary Research Methods:

In-depth interviews

Deep Research has worked on projects for Heineken

Brand and promotional marketing testing for potential new line of drinks and exploring brand identity

Primary Research Methods:

Focus groups, A/B testing

Deep Research has worked on projects for Douwe Egberts

Exploring coffee drinking expectations and behaviours with a focus on domestic capsule machine users

Primary Research Methods:

Focus groups, product testing

Deep Research has worked on projects for TikTok

Interviews with top creators.

Evaluation of user behaviours, expectations and needs on the app

Primary Research Methods:

Focus groups, UI testing

Deep Research has worked on projects for Ford

Examination of commercial user needs, expectations and pain points for construction vehicle models

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Primary Research Methods:

In-depth interviews

Deep Research has worked on projects for Hyundai

Evaluation of perception and brand opportunities for higher-end vehicles

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Primary Research Methods:

Focus group moderation

Deep Research has worked on projects for OPuig

Testing perfumes, promotional material and brand identity

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Primary Research Methods:

Focus groups, sensory emotional design frameworks, A/B testing, product testing

Deep Research has worked on projects for Visit Blackpool Tourism

Evaluation of visitor behaviour and useability of new tourism app

Primary Research Methods:

In-depth Interviews

Deep Research has worked on projects for Zap

Exploring how well children with neurodiversity (e.g. autisms, ADHD), interact and ideate using an app that helps them develop physical and mental health behaviours

Primary Research Methods:

Focus groups with children and adults, play/gamification

Dr Jonathan Newman has Higher Education Academy

Researching academic departments at a number of UK universities to evaluate how they embrace or navigate market approaches to education

Primary Research Methods:

In-depth interviews, literature reviews

Deep Research has worked on projects for Eroxon

Assessing participant receptiveness to potential advertising campaign for new erectile dysfunction product

Primary Research Methods:

In-depth Interviews, A/B Testing

Deep Research conducted in-store research for Meta smart glasses

Insight analysis of in-store displays of Meta's new smartglasses

Primary Research Methods:

In-Depth interviews

In-Store customer journeys

Deep Research has worked on projects for National Cyber Security Centre

Assessing the effectiveness of incentives for educational programmes

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Primary Research Methods:

In-Depth interviews

Deep Research offers expert consultation for the British Library Business and IP Centre

Teaching entrepreneurs how to conduct market research as part of the BIPC expert mentorship programme

Primary Methods:

Run workshops

Provide 1-2-1 consultations

Deep Research carried out eye-tracking,  in-store research on Kenvue Oral Care products

Insight analysis into in-store consumer behaviour and decision-making for oral care products

Primary Methods:

Eye Tracking Glasses

In-Store Shopper Journeys

In-depth Interviews

Deep Research ran focus groups for Dylon

Moderation of consumer discussions on preferences, needs, and pain points with laundry liquid

Primary Research Methods:

Focus Group

Ran a workshop to help a loneliness charity understand viewpoints of users, volunteers and staff

Deep Research ran workshops for Together Co

Primary Research Methods:

Workshop

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