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Dr Jonathan Newman CMRS

Are you looking for qualitative or quantitative research that gets inside your target audience and provides you with the insights you need?

“I am a social anthropologist and market research consultant who has been a professional researcher for over two decades, but I have been interviewing people since I was a child.

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While other children were playing football, I was trying to ask them questions about how they felt playing football. I realise it is a strange quirk but, in this line of work, it means I am very good at my job.

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Over time, I have developed an enthusiastic, empathic curiosity – I need to understand people, to understand why they are who they are and how that affects their attitudes and behaviour.

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This approach allows me to uncover what your messaging, products and services mean to people - how and why they receive and use your company -  and what you need to do to improve their experience.”

Memberships

  • Certified Member of the Market Research Society

  • Company Partner of the Market Research Society

  • Member of The Independent Consultants Group

  • Member of the Association of Social Anthropologists

Qualifications

  • DPhil in Social Anthropology

  • MSc Social Research Methods

  • MA in Anthropology of Conflict, Violence and Conciliation

Undergraduate & Post-Graduate Teaching

Material Culture; Design and User Experience; Qualitative Research Methods, Economic Anthropology; Conflict, Violence and Peace; Power and Politics; Gender and Sexuality; Religion and Ritual; Sensory Anthropology; Business Anthropology

Main Publications

  • 2020 COVID‐19 and competitive markets of securitisation. Social Anthropology 28(2), 327-328.

  • 2020 A constructive role for social science in the development of automated vehicles. Transportation Research Interdisciplinary Perspectives, 6. Cohen, Newman et.al

  • 2020 Anthropology is Companion Studies: A study of violent relations during fieldwork with my family Ethnography 21 (4) 

  • 2017 Transgression and economy during drug reform. Chapter in:  Adams, C. et. al. (eds.) Breaking Convention. Strange Attractor, London, pp. 205-216. 

  • 2013 Safeguarding political guarantees in the Colombia peace process: Have Santos and FARC learnt the lessons from the past? Third World Quarterly Vol.34 (5) Gomez-Suarez, Andrei and Newman, Jonathan   

  • 2012 Psychosocial care for persons affected by emergencies and major incidents: a Delphi study to determine the needs of professional first responders for education, training and support. Emergency Medicine Journal.  Drury, J., Newman, J.et. al. 

  • 2012 Reflections in the Classroom: Learning to Market Education. Teaching Anthropology (RAI) 1(2) pps. 44-55 

Other Publications

  • 2018 Medical Cannabis Bike Tour funds glioblastoma clinical trial. Health Europa Quarterly (5). Newman, J and Lay, T

  • 2016 Increasing the Resilience of Society City Security, Winter (62). pp. 9-11.

  • 2016 [Book Review] Charlotte Walk-Said & John D Kelly, eds. (2015) Corporate social responsibility? Human rights in the new global economy. Journal of the Royal Anthropological Institute, 22 (4). pp. 994-995.

  • 2016 Why Colombia voted ‘no’ to peace with FARC. The Conversation, The New Statesman, The i, Australian Broadcasting Corporation

  • 2016 Violent Conditions. Longberry, 1 (2). pp. 15-22.

  • 2013 An (unintentional) façade of democratic debate. BACUP - British Academics for a Colombia Under Peace.

Selected Conference Papers and Talks

  • 7th Nov 2019 'Addiction and the market: Working practices and the marketization of addiction treatment - Analytical and methodological approaches in the study of the addiction treatment markets',  Invited symposium speaker for Society for the Study of Addiction Annual Conference, Newcastle

  • 20th May 2019 - 'What is the Future of Sustainable Coffee?' - Sussex Sustainability Research Programme, University of Sussex

  • 7th December 2018 - 'Ethics in Cannabis Markets and Legislation', International Cannabis Policy Conference, Vienna

  • 14th Sept 2017, ‘The Human Terrain of Terror, Resilience, and Sustainable Security Markets’, DSEI, ExCel, London

  • 2nd March 2017 – ‘Rethinking Narratives of Farming and Ethical Trade‘, UCL, London

  • 22nd Feb 2017 – ‘The promotion of science in health markets’ – University of Kent 

  • 12th Dec 2016 – ‘How do we imagine peace in Colombia?'– University of Bath

  • 16th Sept 2015 – ‘New Cannabis Markets’ – European Monitoring Centre for Drugs and Drug Addiction, Lisbon

  • 1st June 2015 – ‘Security Solutions: The purpose and limits of resilience’, UCL, London

  • 21st Aug 2014 – ‘Anthropologies of coffee farming in Colombia’, Universidad de Los Andes, Bogota, Colombia

  • 1st Dec 2012 – ‘Ethical trading and coffee farming in Colombia’, CIDC, University of Cambridge

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