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Deep Research



‘When users need a solution to a complex problem, it’s a human, tailored response that they need, not a scripted bot’

 Lou Downe – ‘Good Services: How to Design Services that Work’

We help you select the best methodology for your specific project

As many companies focusing on B2B and B2C insights are aware, there are several routes into qualitative research and quantitative research. 

We talk to our clients about what they think they want to know and then help them dig into what they really want to know. Then we find the best route to answer that question. This early consultation is a short conversation that saves clients time and money. 

Whether you need consultancy on complete research packages or a freelance, component-based market research services (such as focus group moderators, in-depth interviewers and discussion guide and survey design), Deep Research has the knowledge, experience and skills to help.

Research Design

Discussion Guide


In-Depth Interviews & Focus Groups

Survey Design
Questionnaire Design

Delphi Methodology

Rapid Ethnography

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